Burnaby Phone: 778-782-4992
Curriculum Vitae for Dr. Francis
June Francis is an Associate Professor of Marketing with an interest in the determinants of export success for information technology and high technology firms. She is also interested in issues affecting the role of cultural values stereotyping and inter-group relations in business activities.
Specialization and Research Interests
International marketing, negotiations/cross-cultural negotiations, exporting, small business development and government policies with respect to exporting.
International Marketing Review, Impact of export promotion programs on firm competencies, strategies and performance: The case of Canadian high-technology SMEs, By Francis, June;Collins-Dodd, Colleen, Vol/Issue: 21 (4/5), Date: Aug 1, 2004
Executive Insights, The Impact of Linguistic Differences on International Brand Name Standardization: A Comparison of English and Chinese Brand Names of Fortune-500 Companies. By: Francis, June N.P.; Jan, Lam; Walls, Janet P.Y.. Journal of International Marketing, 2002, Vol. 10 Issue 1, p98, 19p; (AN 7273835)
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